Google is changing how view-through conversion (VTC) optimization works in Demand Gen campaigns, expanding support to more inventory while shifting optimization to focus exclusively on video assets. The update also changes the default campaign settings and billing model for Display video ads. What’s happening . Over the coming months, Google will roll out three major changes to VTC optimization for Demand Gen campaigns. First, VTC bidding will become video-only. While image asset view-through conversions will still be reported as secondary conversions in existing campaigns, they will no longer be eligible for bidding or appear in the primary…
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