How 11 retail media networks are trying to differentiate themselves to advertisers

This story was first published by Digiday sibling Modern Retail . After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Advertising events company Ascendant Network on Wednesday held Showcase, a retail and commerce media upfront for commerce media networks, ad agencies and brand marketers. It featured 15 presentations from the advertising businesses of retailers, financial companies and e-commerce platforms, from The Home Depot to Albertsons and even PayPal. Continue…

This is a curated summary. The full story was reported by Digiday.