Subscribe: Apple Podcasts • Spotify Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take them. At least, that’s the sentiment coming from indie agencies as of late. As indie agencies understood it, the path was simple: Spend enough and land a direct relationship with the DSP, thus bypassing reseller fees. In reality, indie agencies say that hasn’t happened. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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