Keyword research meets prompt research: A smarter way to prioritize topics

I’ve spent most of my career treating keyword research as the foundation of organic strategy. It tells you what people type into a search box, how often, and with what intent. Now there’s a second demand signal alongside it: what people ask AI assistants. Those conversations reveal demand that keyword research alone doesn’t always capture. When your audience opens ChatGPT , Perplexity, or Google’s AI Mode and describes a problem in a full sentence, that query often looks very different from the short phrase they’d type into traditional Google Search. Instead of treating those as separate research exercises, I started putting keyword demand…

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