Media Briefing: As AI search shifts referrals, publishers revisit registration walls

This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more valuable — users. The registration wall revival 3 Qs with Joy Robins, The New York Times’ global chief advertising officer Apple plans to block programmatic tech companies, Google gives publishers “Preferred Sources” counts, and more. The registration wall revival As referral traffic shrinks, publishers can no longer afford to let the readers who do show up to their sites remain anonymous. That’s prompting many to…

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