Some of the brands with the strongest SEO footprints barely appear in AI answers. Others with much smaller search footprints show up again and again. Fractl analyzed how consistently AI models recommend brands, which brands disappear despite strong SEO footprints, and which signals separate the brands that overperform from those that under-index. ( Disclosure : I’m the co-founder of Fractl.) The short answer: organic authority still matters, but it’s not the whole map. More than 9 in 10 brands in the dataset behaved the way most SEOs would expect: stronger traditional search authority generally tracked with stronger AI visibility. But the…
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