When you’ve spent years in SEO, you get used to losing clients. You lose them to budget cuts, shifting internal priorities, redesigned sites that tank traffic before you can save them, or a new CMO who “has a guy.” It hurts, but it’s business. What hits differently is the first time you get replaced not by a competitor, but by a software subscription. View embedded content The time I lost a client to AI software Earlier this year, a prospective client reached out to discuss working together. We hopped on a call to talk through their goals, and they checked all the boxes: strong fit, clear expectations, and zero pushback on my pricing or…
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