Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years. A September 2 Semafor article detailed how ghost creators are being used to rack up hundreds of thousands of views on YouTube channels dedicated to politics by hiring actors to read repetitive scripts (seemingly generated with LLMs) about political figures. The article stated that Virelox, a content company reportedly co-founded by a man named Chris Chan, offered services to companies to help them go viral…
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