The news that moves growth.

How category framing changes which brands AI recommends

Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO , we tend to say, “Build…

The New Google Business Profile Playbook for AI Local Search

2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets…

Why your match rate is the most important number you’re not tracking by Rokt mParticle

Ask a performance marketer which numbers they check every morning and you’ll get the same list: CPM, CTR, CVR, ROAS. Ask them their match rate on Meta or Google, the…

Google’s Liz Reid Discusses Persistent Autonomous Search

Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.

70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why

Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.

AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss

Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time.

Google AI Mode Ads Rarely Match The Sources It Cites

In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.

AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now

Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.

Google AI Mode Is Citing More Google-Hosted Pages

New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.

Google confirms Local Inventory Ads will be enabled by default

After notifying advertisers about the upcoming change last week , Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA)…

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help…

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

Nike versus Adidas: Which brand won the World Cup?

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel,…

W3C Attribution API prompts debate over the future of web measurement

Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant…

As AI automates media work, Omnicom Media is rethinking the agency business model

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt…

Ad Tech Briefing: Apple’s continued interest in ads

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively…

In Graphic Detail: AI visibility is no longer about referral traffic

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset…

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar…

Gritt exits stealth with $32 million for robots to build solar plants — then, everything else

Gritt is coming out of stealth with $34 million and plans to automate the hardest tasks on construction sites.

Anthropic’s landmark $1.5B copyright settlement is approved

The final approval settles one case, but it doesn't resolve the broader issue of using copyrighted works to train AI models.

Trump’s latest AI czar has already resigned

The director role for the Center for AI Standards and Innovation (CAISI) has become a revolving door since David Sacks left his position as czar.

Google is working on a new AI chip designed to make Gemini more efficient

Alphabet, Google's parent company, is reportedly working on a new chip designed to make its Gemini models run much more efficiently.

AI’s most important protocol is getting a little bit easier to use

Under the new system, the protocol will take a looser, "stateless" approach to session IDs on the server side, similar to how most ordinary websites already work.