The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 28 October 2026, 05:30 IST
Search & Digital Marketing
The AI Detection False Economy: Fueling FOW (Fear of Writing)
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014.
Read on our site
How to decide whether a keyword deserves its own page
Keyword research tools often split closely related terms into separate opportunities. Once each variation shows its own search volume, it can seem reasonable to create a…
Read on our site
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected.
Read on our site
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The…
Read on our site
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
Read on our site
Google investigates Merchant Center outage
Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers. The incident could…
Read on our site
Yelp brings restaurant reservations and waitlists to ChatGPT
Yelp is deepening its partnership with OpenAI by bringing Reservations and Waitlist directly into ChatGPT, allowing users to book restaurant tables without leaving the…
Read on our site
Technical SEO testing: How to build a stronger experiment
Technical SEO changes are often evaluated with a simple before-and-after comparison. A change goes live, performance is measured over the following weeks, and any…
Read on our siteSocial & Advertising
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have…
Read on our site
Experian retires the Audigent brand, folding it into Experian Marketing Services
Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as…
Read on our site
S4 and Monks are trying to get ahead of rising AI token costs
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is…
Read on our site
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown…
Read on our site
Why agentic media buying is becoming a client-by-client configuration job
Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media…
Read on our siteMeta adds dedicated ad exclusion audiences
The option will help brands avoid reaching people who don’t want to see their promotions or people who legally cannot be targeted.
Read on our siteStudy highlights Reddit’s influence on purchase decisions
Users in the U.S. and the U.K. turn to the platform’s communities for advice and recommendations and often trust people on the app more than family or friends.
Read on our site
Meta faces a raft of social media addiction lawsuits
The company is fighting to protect itself from liability in multiple cases of social media addiction and a potentially crushing wave of payouts.
Read on our site
Meta supports Texas data center guidelines
The company released a statement upholding Governor Greg Abbott’s standards amid widespread backlash against unfettered development.
Read on our siteZuckerberg releases AI manifesto
The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers.
Read on our siteYouTube announces changes to creator monetization
Beginning in February 2027, the company will double watch hour requirements for new channels looking to enter the program.
Read on our siteAI & Automation
OpenAI reportedly completed a $7 billion employee tender offer
San Francisco's housing market is in trouble again.
Read on our site
As AI-led attacks multiply, OpenAI launches a new cyber model
OpenAI is expanding its AI cybersecurity defense program Daybreak, and rolling out a new cyber-trained AI model with it.
Read on our site
Mark Zuckerberg’s AI manifesto is exactly why people don’t like AI
On Monday, Mark Zuckerberg published a 6,500-word manifesto about personal AI, largely about the possibilities for the "personal superintelligence" systems Meta AI is…
Read on our site
Tech industry is buzzing after a Claude agent hacked into a gym
An OpenClaw agent hacked into a gym's reservation system to bump its human boss higher on a class' waitlist. And the tech industry took notice.
Read on our site
Meta’s new Glimmer AI model offers a hint at Zuckerberg’s personal intelligence vision
Meta’s new open-weight Muse Glimmer model offers a glimpse of Mark Zuckerberg’s personal superintelligence vision, as well as the emerging divide between AI users can…
Read on our site