The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 30 October 2026, 05:30 IST
Search & Digital Marketing
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The…
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The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences.
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Google investigates Merchant Center outage
Google is investigating an issue affecting Google Merchant Center, though the company has not yet disclosed the cause or the impact on advertisers. The incident could…
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Yelp brings restaurant reservations and waitlists to ChatGPT
Yelp is deepening its partnership with OpenAI by bringing Reservations and Waitlist directly into ChatGPT, allowing users to book restaurant tables without leaving the…
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Technical SEO testing: How to build a stronger experiment
Technical SEO changes are often evaluated with a simple before-and-after comparison. A change goes live, performance is measured over the following weeks, and any…
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Google brings new AI agent capabilities to Ads and Analytics
Google is expanding its AI assistant, Ask Advisor , with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights…
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Google Announces Campaign Benchmarking In Google Analytics
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses.
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Why the traditional link building model no longer works for AI search
Traditional link building agencies had an incredible run. The pitch was easy to sell: “We build you links from high-DR sites with commercial anchor text, your rankings…
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Microsoft Clarity Now Separates Branded And Non-Branded AI Citations
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.
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How to run ChatGPT ads: A step-by-step guide from early campaigns
What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve…
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S4 and Monks are trying to get ahead of rising AI token costs
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is…
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Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown…
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Why agentic media buying is becoming a client-by-client configuration job
Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media…
Read on our siteMeta adds dedicated ad exclusion audiences
The option will help brands avoid reaching people who don’t want to see their promotions or people who legally cannot be targeted.
Read on our siteStudy highlights Reddit’s influence on purchase decisions
Users in the U.S. and the U.K. turn to the platform’s communities for advice and recommendations and often trust people on the app more than family or friends.
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Meta faces a raft of social media addiction lawsuits
The company is fighting to protect itself from liability in multiple cases of social media addiction and a potentially crushing wave of payouts.
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Meta supports Texas data center guidelines
The company released a statement upholding Governor Greg Abbott’s standards amid widespread backlash against unfettered development.
Read on our siteZuckerberg releases AI manifesto
The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers.
Read on our siteYouTube announces changes to creator monetization
Beginning in February 2027, the company will double watch hour requirements for new channels looking to enter the program.
Read on our siteAI & Automation
OpenAI reportedly completed a $7 billion employee tender offer
San Francisco's housing market is in trouble again.
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As AI-led attacks multiply, OpenAI launches a new cyber model
OpenAI is expanding its AI cybersecurity defense program Daybreak, and rolling out a new cyber-trained AI model with it.
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Mark Zuckerberg’s AI manifesto is exactly why people don’t like AI
On Monday, Mark Zuckerberg published a 6,500-word manifesto about personal AI, largely about the possibilities for the "personal superintelligence" systems Meta AI is…
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Tech industry is buzzing after a Claude agent hacked into a gym
An OpenClaw agent hacked into a gym's reservation system to bump its human boss higher on a class' waitlist. And the tech industry took notice.
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Meta’s new Glimmer AI model offers a hint at Zuckerberg’s personal intelligence vision
Meta’s new open-weight Muse Glimmer model offers a glimpse of Mark Zuckerberg’s personal superintelligence vision, as well as the emerging divide between AI users can…
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