The news that moves growth.

70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why

Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.

AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss

Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time.

Google AI Mode Ads Rarely Match The Sources It Cites

In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.

AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now

Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.

Google AI Mode Is Citing More Google-Hosted Pages

New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.

Search Engine LandJul 21, 2026

Google confirms Local Inventory Ads will be enabled by default

After notifying advertisers about the upcoming change last week , Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA)…

Search Engine JournalJul 20, 2026

Google Must Give Rivals Access To Anonymized Search Data

EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.

Search Engine LandJul 20, 2026

How to report PPC performance without lying to yourself (or your boss)

Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget…

Social Media TodayJul 21, 2026

Social & Advertising

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help…

Social Media TodayJul 21, 2026

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

Nike versus Adidas: Which brand won the World Cup?

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel,…

W3C Attribution API prompts debate over the future of web measurement

Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant…

As AI automates media work, Omnicom Media is rethinking the agency business model

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt…

Ad Tech Briefing: Apple’s continued interest in ads

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively…

In Graphic Detail: AI visibility is no longer about referral traffic

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset…

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar…

AI & Automation

Anthropic’s landmark $1.5B copyright settlement is approved

The final approval settles one case, but it doesn't resolve the broader issue of using copyrighted works to train AI models.

Trump’s latest AI czar has already resigned

The director role for the Center for AI Standards and Innovation (CAISI) has become a revolving door since David Sacks left his position as czar.

Google is working on a new AI chip designed to make Gemini more efficient

Alphabet, Google's parent company, is reportedly working on a new chip designed to make its Gemini models run much more efficiently.

AI’s most important protocol is getting a little bit easier to use

Under the new system, the protocol will take a looser, "stateless" approach to session IDs on the server side, similar to how most ordinary websites already work.